Striking while the iron is hot!

Members of the Dash community who were around at the beginning know this feeling. Even ones who joined Dash Nation later may have felt it. A large part of the cryptosphere has never evaluated Dash with a fair lens, due to mistakes made at the launch.

These mistakes led to increased trolling from rival currencies who made the assumption that these mistakes were intentional. Rumours that Dash was a scam were prevalent, but no proof of this was ever submitted. The people responsible would simply follow the adage “Repeat it long enough and it will become true”.

66,000 Kriptomobile Dash-preloaded phones were sold in Latin America.

All of this early-life adversity only served to make Dash stronger. There was never anything wrong with the technology, customer service or work ethos, just a persistent bias from those who believed the parroted narrative of the detractors.

All through this time, Dash Nation persevered. We posted links to our successes in the cryptocurrency subReddit only to get met with downvotes and scam comments. We tweeted about integrations and adoption only to get ridiculed about the assumed intentions of Dash’s founder.

Fast-forward to today. As someone who has spent considerable time in the trenches trying to build the community, I have begun to notice a thawing out of this resistance to Dash’s successes.

I believe a big reason for this was the popping of the crypto bubble. People are no longer making money from pure speculation, and the focus is more on usage and adoption. This is right up Dash’s alley, as we have literally been working on this since the beginning!

Rodrigo Digital explains Dash’s successes in encouraging adoption.

Dash’s social media contacts (Dash Nation’s #social-media-squad, and Dash Talk’s #swarm, among others) regularly post newsworthy items in their circles. Recently, where there used to be downvotes there are upvotes, where their used to be snide comments there are now compliments. It’s very refreshing to see, and a vindication of our hard work.

People who work with Dash Nation more often than not come away impressed by the experience.

We are coming into a new period of added respect for our project, Dash Nation. The dichotomy of how we are treated in the cryptosphere versus how we and the project actually are is slowly fading.

It’s taken a long time to get to this point, but we must remember it didn’t come by accident. The whole community came together to make this happen. Developers coded a smooth and robust network, business developers worked hard to add integrations in this environment of extreme bias, and rabid community members did their best to get the constant good news out there.

Does that mean it’s going to be easy from now on? Absolutely not, and if it was it simply wouldn’t be Dash. This false narrative we deal with every day is still prevalent. There are indications, however, that times may be changing, and we must not rest now. Now is the time to be bold. To have the swagger we deserve. 

Now is the time to strike while the iron is hot!

How Dash can “Make Crypto Great Again”

2018 has been a dark time for the digital currency space. The prevalence of ego-driven politics, greed-driven scams, and technological inadequacies of the market leader have led to a punishing series of price declines that have lasted the whole year. December has been particularly rough, with the bottom looking to be in sight but not quite, as another big selloff lurked around the corner.

Whatever you think is responsible for this arduous financial experience, it is clear that the time has come for a paradigm shift in this space. Bitcoin has had ample opportunity as the leader to actually lead. What it has done with this opportunity is fight for years over block size, fork into many different Bitcoins due to the inability to come to consensus any other way, and fail to keep pace with other innovators in the space, such as Dash. Bitcoin has failed in its position as a market leader, the example other projects in the space need to look up to.

An initial visual of a potential “Make Crypto Great Again” Dash marketing campaign.

Dash is a digital currency that simply works

Ever since Dash was founded in 2014, the project has been a marvel of development, teamwork, and effort. A cursory glance at the original forum, the BTC ANN thread reveals a battle-tested group of digital currency enthusiasts working on code, fighting trolls, and engaging with newcomers who were curious about Dash. 

As time went on, this ethos became more and more ingrained in Dash Nation culture. The values of respect, professionalism, and inclusiveness are pillars of our community from Zimbabwe to Vietnam to Canada. With forums such as Dash Nation on Discord encouraging healthy discourse, Dash flourished, both in development and in worldwide adoption. The result of this was a very-well functioning product and enthusiastic team willing to do what it takes to see Dash as worldwide payment system.

A mock-up of a “Make Crypto Great Again” campaign cap.

The silence has been deafening

For reasons that I outlined in yesterday’s article, Dash has had a rough ride surrounding its marketing. The difference between Dash’s accomplishments and innovations, and the way it is treated in the industry is a chasm. Attempts to post our good news in traditional crypto outlets is met with skepticism to outright hostility. We could just accept this as the way it will always be, but we would not be doing all of our hard work justice if we did.

Dash has what it takes to be a market leader

Today, on the Dash Nation on Discord server, we were talking about the fun days of 2017’s crypto bull run. We then discussed the deterioration in the space in 2018 and the confidence in Dash of one of the users slipped out. He said that Dash would make crypto great again. Little did he know that that comment would inspire a campaign that seems tailor-made for Dash: The #MakeCryptoGreatAgain campaign.

Why is this campaign tailor-made for Dash? Well, there are several reasons, actually, and I will list them here:

  • The crypto industry’s investors have been beaten and bruised in this brutal market, and those that are left behind may be looking for a project that deserves their trust.
  • Dash’s accomplishments in 2018 in the areas of technology and adoption worldwide are eclipsing most projects in the space. It has quietly led by example. But no longer, because…
  • Dash could stand to have more swagger. There are very few things wrong with our project, and we have an incredible, hard working community. We need to confidently sing the praises of Dash, and instill wonder in those we discuss Dash with.
Another mock-up of a “Make Crypto Great Again” cap.

Why “Make Crypto Great Again”?

This campaign is brilliant in its simple message, but also very controversial, due to the similarities to the Donald Trump 2016 United States presidential run slogan “Make America Great Again”. The result is whether you love it or hate it, it will get your attention. Dash has never had such an “in your face” type of marketing before, and now would be the perfect time to try it.

The thing with Donald Trump’s campaign, he used the slogan, but he has been proven to not have the goods to back up his promises. Dash, in contrast, does have the goods. When we say that Dash can make crypto great again, we mean it. Dash has the tech and the community to be a leader in the space. We just need to get that word out there. Sometimes you need to try a bolder strategy.

The #MakeCryptoGreatAgain campaign would feature hashtag usage, instagram pictures, merchandise for in-person meetups (blockchain conferences would be the perfect place to distribute them) such as T-shirts and caps, stickers, fridge magnets and whatever else we can come up with. It’s not a done deal, so further discussion is welcomed.

Be bold, Dash Nation. Make Crypto Great Again. Dash.