It’s been a pretty busy time for the Dash Nation movement. The idea had been stagnating for awhile. Once we realized that, we knew that we couldn’t let the promise that had been percolating but largely unrealized be abandoned any longer.
Over the past weeks, we have been reorganizing all of our assets across multiple platforms to make a cohesive ecosystem. Moving forward, all Dashers who share our common values of inclusiveness, respect, positivity, and determination are welcome to join us as we begin establishing the foundation for this movement. All great things start small.
A rejuvenated Dash Nation movement
The first order of business was to establish a network of interconnected platforms so all aspects of the movement pointed at the others. The reason for this is to let people who have something to say or contribute do it in as many places as possible.
We have representation on this main website, on YouTube through what is now our official video channel Cash Alternative TV, and on many social media sites through both Dash Nation and CATV. The full lineup of Dash Nation sites and socials can be found here.
Dash Nation’s brand identity
The next thing we needed to do was to establish a visual identity. This is important, because we needed something to stand out while surfing the internet. Something that unmistakably represented the unity and financial freedom offered by Dash’s usage around the world. After many tries, we finally came up with the following design:
A Dash-colored globe (water HEX#012060, and land HEX#008de4), with a prominent white (HEX#ffffff) Dash Nation logo in the foreground. The globe represents the worldwide Dash community where the Dash logo in the foreground is the idea that unites us. There is also a full Dash Nation logo version and banners you can see above and below that you can check out and are free to use.
After establishing a movement visual identity, the next step was to create a tagline and description summary. We were looking for something that would both convey the community-based nature of this movement and give a nod to the branding that Dash Core Group is running with. This has now been completed and can be seen here:
Tagline: Unity through Financial Freedom.
Description: A global community of financial freedom advocates who believe in Dash as a digital cash for the world.
The font for the tagline is Lato Bold, and the Dash Nation logo will be made available for use in our upcoming Dash Nation branding guide page.
We’ve built it, what are we going to do with it?
So, what are our short-term goals as we get this movement off of the ground? We need to build a foundation of like-minded individuals who share this mindset moving forward and have a natural ability to attract others. Establishing and keeping a buzz in the crypto space is so important. To that effect, we are very keen on building a core team of outgoing, positive individuals to be the kindling we need to start the fire of the movement.
To do this, we are not only appealing to the like-minded individuals out there to come forward and volunteer, we are also offering key opportunities to get in on the ground floor. You can also earn yourself some Dash while contributing to the ecosystem. Here are the first opportunities the rejuvenated Dash Nation movement is offering to the community:
- Dash Nation on Discord Elite Contributor positions
- Dash Nation website writers and bloggers
We are starting small, and looking to surround ourselves with like-minded individuals who are tired of Dash’s stagnation and want to grab the bull by the horns. Those who want to be the change they want to see.
A bright future for Dash and Dash Nation
As we grow, however, the world is going to see more and more of Dash Nation, and by association Dash, the object of our passion. We will inspire others to join us, and we will grow when and where it is appropriate with additional staffing and capabilities. It’s going to be very exciting, and it’s going to be open to all.
Does this sound like music to your ears? Want to take advantage of the current opportunities available, or have your own ideas to contribute to the buzz? We’d love to hear from you.
Contact the Dash Nation team at email@example.com
We are confident that if we work together, we can build something special and create an unignorably loud buzz, that we will then in turn sustain.
Unity through Financial Freedom. That’s Dash Nation. Let’s go!
Christopher Carruthers (Tao of Satoshi)
Dash Nation Founder and CATV Host